The Power to Support You

How big is your database?

Do you have millions of customers and millions of transactions every day?

No problem.

Does all you data fit on a spreadsheet?

No problem.

Whatever size your database is we are able to support you.

We use industry-standard statistical analysis software platforms that have been tried and tested over many years (such as SAS, SPSS, WPS and others) and we are adept at combining disparate data sources – in fact, it is one of our strengths.

We are not systems-provider dependent and the databases we build combine whatever data is needed (and from wherever it sits) in order to understand customer attitudes and behaviours. We are interested in measuring the user’s engagement with your brand across five key dimensions as shown below and we create an insight database that enables us to model how that engagement relates to actual transactional behaviour.

We then have the expertise and the analytical products to mine that data effectively – including mining analogue data such as pictures, Tweets and videos – to understand what the users of your goods and services are thinking and what they might be looking for next.

The result is a recommendation on your best course of action and the ability to simulate the impact of alternative marketing decisions you might take. So you can be wise before the event, not after it.

To find out more about our services please contact us for a no-obligation meeting at any time.