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Services
Services
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Clients
Clients

Clients we have worked closely with

Below are examples of some clients that have used our services..

overview of all our clients

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Effective Net Preference
Effective Net Preference

Effective Net Preference

Traditional economists assume the customers are rational, value-maximising, cost-minimising and socially isolated individuals with stable preferences.

In reality, customer decisions are strongly influenced by context, their purchasing behaviour varying over time and subject to social influences and emotions. If we all bought cars on the basis of traditional economic theory, we would all be driving a Toyota Prius. But we don’t. We buy cars on the basis of "I want one".

Read more about this subject

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Events
Events

Our Events Click on read more to gather more info about the specific event.

Measuring the Sales Effects of Shopper Marketing Read more about this event

Measuring the Value of Experiential Marketing Read more about this event

View the rest of our upcoming events
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About Us
About Us

About Us

RedRoute is a unique and multi-disciplined team comprising specialists in business consultancy, brand marketing, trade marketing, digital marketing, finance, business decision support, econometric modelling, market research, customer data analysis and computer programming.

The full team currently comprises about 30 people and continues to grow in line with our business development needs.

Read more about us here

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Meet The Team
Meet The Team

Why not come meet the team?Acknowledging the importance of teamwork and client chemistry.

RedRoute is a unique and multi-disciplined team comprising specialists in business consultancy, brand marketing, trade marketing, digital marketing, finance, business decision support, econometric modelling, market research, customer data analysis and computer programming.

Visit our teams page for more

Case Study
Case Study
Our final examples are taken from our work for major international airports both in the UK and overseas where we help them increase their sales from their retail shopping operations. Confidence Airports pay for their operations by charging landing fees and earning income in other ways such as through renting space to retailers. One key aspect was to understand the links between satisfaction with Read more about this study
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Our Objectives
Our Objectives

Our Mission

RedRoute is a Marketing Effectiveness agency providing a range of services that enable companies to obtain from their marketing budgets the maximum level of sales at the highest level of profit.

Our services enable our clients to meld continuous streams of data into usable metrics that enable them to keep their goods and services aligned with market needs; ensure barriers to usage are minimised; their image and reputation remains of the highest order; they offer the best value for money versus the competition; and that the customer and consumer are delighted with the result.

In short, we help our clients to win in the marketplace more times than their competitors.

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History
History

Company History

RedRoute was founded in October 2007 – ironically just before the economy hit the buffers in 2008!

However, as it turned out the timing was fortuitous because in 2008 many companies were looking even more intensely than ever before at how to measure the returns from their marketing budgets – both to justify the spend and to make sure it was working as hard as possible...

Read more about our company history here

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The Power to Support You
The Power to Support You

The Power to Support You

How big is your database?

Do you have millions of customers and millions of transactions every day?

No problem.

Does all you data fit on a spreadsheet?

No problem.

Whatever size your database is we are able to support you.

Read more about our power to support you here

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Take Aime!
Take Aime!

Take AIME

AIME is to like or to love and is the name we have given to our brand tracking service. But AIME is a new type of brand tracker. One that is more predictive of actual future sales performance than traditional brand trackers.

Built on our established understanding of what drives actual choice behaviour, AIME provides an on-going measure of the 'Effective Net Preference' (ENP) customers and/or consumers have for your brand.

Read more about The AIME Tracker

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Contact
Contact

Contact Us

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See which clients we have worked with
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News
News

Latest News Click on read more to see our latest news.

RedRoute On-the-Road! - Royal Ascot June 2013 Read more about this item

RedRoute-On-The-Road! Final Debrief in Singapore Read more about this item

Latest news items